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Email Marketing for Realtors

7 Critical Factors Every Real Estate Professional Should Consider About Email Marketing

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Whether you’re a new agent or an experienced guru — the fact is there are only so many hours in the day — challenging real estate professionals to carefully choose where they invest their time and money. Because email marketing has one of the highest ROIs with more than 90 percent of consumers checking their email daily, most realtors are at least tempted to try it. But before you do, consider the following seven factors if you want to be successful. Time — This is probably the biggest reason most agent either don’t start email marketing or fail at it. Just like […]
Email Marketing Trends in 2017

Email Marketing Far From Dead — Looking at 2017 and Beyond

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Many marketing professionals have been claiming for years that email marketing is dead — only to view statistics the following year showing that email is not only holding its own, but is growing and improving. According to a report by the Radicati Group in 2015, the number of email accounts is expected to reach 5.59 billion by 2019; that’s a 26 percent increase over the next few years. The report also showed there are nearly 2.6 billion email users worldwide. (Yes, many users have multiple email accounts.) So why all the doom and gloom? Well, a few reasons account for […]
Drag-and-Drop Email Builder

Understanding the Drag-and-Drop Email Builder

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Drag-and-drop editors have been fairly commonplace among online web building platforms for several years. Popular web-building sites such as Wix, Weebly, Squarespace, SiteBuilder, Duda and others made building your own website fairly simple since users no longer needed to code; they just needed to “drag and drop” elements onto a grid or template. But it took email marketing platforms much longer to embrace drag-and-drop editors because email development is a very different beast than web development because there are so many different email browsers — each with their own way of doing things. While this is still fairly accurate, email builders have […]
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