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Without a doubt the best small business email marketing solution. It rocks!

» Georgia D.
Dance Studio Owner

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Quick-Start Guide to Small Business Email Newsletter Marketing

If you own or manage a small business or organization, email marketing is a communication tool you should consider adding to your marketing mix. Small business email marketing is very cost effective, increases brand awareness, helps build customer loyalty, and enhances credibility.

This in turn helps generate more referrals, encourages repeat business and increases sales. And for most small businesses, this is the goal, right?

Small business email marketing is easier today than ever. There are hundreds, if not thousands, of email marketing services available. Depending on your needs, and the size of your email list, costs vary from free to thousands of dollars per campaign.

But if you can surf the net and click your way around the internet, you can easily incorporate small business email marketing into your overall plans. Here's how to get started.

Start building your email list. If you have a website, add a "subscribe" box to all your web pages offering visitors something of value, such as a free guide or report, a sample, or a nice discount. In your store, make capturing your customer's email part of the check-out process; just add it to all your forms and most customers will provide it if asked.

At the same time you start building your small business email marketing list, check out several email marketing services. If you expect your list size to be less than 500 subscribers, consider eNewsletterSolutions or iContact; for larger lists check out Constant Contact or AWeber. Or just do a web search for small business email marketing.

The next step to get your small business email marketing campaign off the ground is to create a series of email newsletters, or postcards, or a combination of both, that you can send out to your subscribers during the next three months. A combination that works well for most small businesses and organizations is to send out a monthly email newsletter around the first of the month, followed by a postcard every 10 to 15 days.

It's essential that your small business email marketing campaigns are interesting and educational. Even better, make them fun. We could all use a bit more fun. The last thing you want to do is just send sales pitches. If your email campaigns fail to engage your readers, your small business email marketing efforts are sure to fail. The quickest way to fail is by just sending "buy now" emails over and over again to your list.

To make sure your small business email marketing efforts are a success, put some serious time and energy into your email campaigns. As you've heard before, content is king, and this is absolutely true in email marketing. Plan a three-month series of campaigns, create compelling emails, and put your email marketing on autopilot.

After two-and-a-half months, evaluate your efforts, and make adjustments for your next series of campaigns. The beauty of small business email marketing is that you can make last minute changes and still get your campaign out on time. Yes, you want to start off with a plan, but email marketing is like an ongoing experiment, so keep an open mind and don't be afraid to try different things. It would be smart to try an email newsletter service that will give you personal attention and help you with any questions.