What customers are saying about our affordable small business email marketing solution...

The opt-in system is easy to use, and I no longer need to worry about spam anymore.

» Andrew H.
Real Estate Broker

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Defining Email Marketing a Decade Later

Even though email marketing has been around for more than a decade, you might be surprised to learn how many people still don't know what it is. According to Wikipedia, "E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience."

While this is technically accurate, email marketing encompasses much more than that. Email marketing refers to sending emails with the goal of enhancing the relationship between a business and its past and current customers; emailing recipients to promote buyer loyalty and repeat business; emailing with the intention of obtaining new customers or persuading current patrons to buy something ; and adding advertisements to emails sent by other businesses or organization to their customers. Of course, there are many variations.

Some advantages of email marketing include ease-of-use, low-cost  distribution, short delivery time, sophisticated tracking and response metrics, the large number of email users, it's green (paper-free), and the ability to generate repeat and referral business automatically and cost effectively.
Some disadvantages include spam filters and bulk folders, deliverability issues, competing with the sheer amount of email that some people receive on a daily basis, and distinguishing themselves between legitimate and spam email marketing, and the constant battle to make the marketing emails worth reading.

Today's savvy email marketers are aware of the pros and cons of email marketing and utilize various campaign reporting tools to analyze open rates, unsubscribes, clicks, bounces, purchases, and more. In addition, they employ permission-based marketing, also known as opt-in marketing, and always abide by the CAN-SPAM Act regulations to achieve better results.

A bad example of email marketing would be an email advertisement offering a special deal on lawn services, and the recipient lives in a condo. This basically wastes the receiver's time. A prudent email marketer knows his audience and only sends them something they'll value. Sure, they may fall short once in a while, but overall the emails are worth reading. As soon as the emails start becoming burdensome rather than rewarding, the recipient will quickly click the unsubscribe button.

A good example of email marketing would be an email newsletter that goes out to new home owners with home improvement and maintenance tips, special offers on furniture, window treatments, lawn care products or paint, and other information a new home owner would likely find useful. If the recipient finds the email newsletter informative, educational, or just fun, they'll likely stay a subscriber and continue to receive the company's messages.

It doesn't get any better than that in the marketing world! In short, if you like the email messages you're getting, that's email marketing. If you despise the email you're getting, that's spam (at least in the recipient's mind). Check out this email newsletter service for possible solutions.