What customers are saying about our affordable small business email marketing solution...

Your email newsletter service is very easy to use -- just click, click, click.

» Thomas N.
Antique Store Owner

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8 Real Benefits of Using an Email Newsletter Service

Whether you're running a Fortune 500 company, a mom-and-pop-shop or a non-profit organization, you probably need to stay in touch with your customers, members and other VIPs. There's always something new going on -- new product releases, new hires, sales events, promotions -- and an email newsletter is an affordable and effective marketing tool for getting the word out.

Of course, you can do it yourself; there are hundreds of email software programs and tens of thousands of email marketing services out there. But should you? When you consider the amount of time it takes to research articles, write and edit fresh content, collect and manipulate digital images, produce a browser-friendly template, manage your email list, and send the email campaign, you may find it makes more sense to use a service. Following are eight benefits of using an email newsletter service.

1. The content is written for you. Whatever field you're in, there is likely an email newsletter service that caters to your industry. From accountants to nutritionists to zoologists, there is likely a professional in your area who effectively utilizes an email newsletter into their marketing mix. A reputable email newsletter service will provide two, three or more articles for you and easily save you five to 10 hours of writing and editing.
2. The graphics are chosen for you. Searching the web for images to use in your email newsletter can take hours. Plus, you will usually have to edit them to make them work. And, of course, you need to make sure you have the legal right to use them. Even if you use a stock image source for your email newsletter, it will take an hour or two to find the right ones. Think you don't need an image? Think again. A professional newsletter has to look good and read even better. And don't forget there can be stiff penalties if you get caught using an image without permission. A professional email newsletter service will save you time and keep you out of trouble.
3. The newsletter is produced for you. Creating a browser-friendly email newsletter that appears the way you want it to -- in all the most popular browsers -- is not for beginners. You will need to know both HTML and CSS coding to get it right. And because popular email clients like Outlook, Google, Yahoo, AOL and Hotmail frequently change the way their programs work, you'll need to keep up on those changes. Think you can simply make a newsletter in Word or InDesign and attach it as a PDF? Don't do it. Open rates for PDF newsletters are below 20 percent because viruses and other concerns make most people delete it without a glimpse.
4. Your email list is managed for you. Adding new emails to your list, deleting emails from people who unsubscribe, and tracking emails that bounce or are undeliverable takes a lot of time. If you have more than a few hundred emails, it can really get confusing. The last thing you want to do is send somebody who unsubscribed another email newsletter -- you'll instantly be labeled a spammer. A good email newsletter service will have all the tools you'll need to manage your subscribers and abide by the latest email marketing laws.
5. You can evaluate your email marketing performance. If you simply send out emails you're wasting your time. The key to effective email newsletter marketing is measuring results. You want to know what your recipient is reading, what they click on, whether they forward the email to anybody, and whether or not they open your email at all. By tracking this information you can make adjustments to your email newsletter's content and other elements to slowly but surely improve its performance. A professional email newsletter service will offer basic campaign reporting tools.
6. Your newsletter will be delivered on a consistent basis. One of the biggest problems people have with email newsletter marketing is producing and delivering it on a consistent basis month after month. When you consider it will take you a day or two to get an email campaign out, only to have to start again in a few weeks, an email newsletter service can really free up your time.
7. You control your costs. After choosing a service and a newsletter plan, you'll know how much to budget each month. Considering some services start as low as $40 a month, you'll be confident your email marketing will be consistent and effective without breaking the bank.
8. You can focus on your business. While it's tempting to want to do it yourself because you may be able to create a better newsletter, your time is probably better spent doing what you do best, whatever that is. Most businesses do better when they focus on their customers and sales rather than micro-managing every marketing channel. In nearly every case an email newsletter service will easily pay for itself many times over.