PCS email marketing

What customers are saying about our affordable small business email marketing solution...

Finally, an email marketing solution that is both easy to use and very affordable. Keep up the good work.

» Jason W.
Restaurant Manager

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5 Tips to Finding the Right Email Marketing Solution

If you haven't changed your marketing mind set since the turn of the century, you've been missing out on a lot of potential business. While there have been many new internet marketing tools introduced the past few years -- such as social networking, social bookmarking, article marketing and blogging -- one that continues to produce results is email marketing. Following are some important considerations when selecting an email marketing solution.

  1. Ease-of-Use -- If you google "email marketing solution," you'll find there are thousands of results. Generally, you'll find the most popular ones on the first page or two. Carefully evaluate how much time you want to devote to email marketing because many providers offer way too many features. If all you want to do is send out an email newsletter or an occasional postcard, look for a service with a simple interface.
  2. Customization -- Make sure the email marketing solution you choose has a good selection of templates and the ability to personalize it. Generic templates look, well, generic. You don't have to dazzle everyone, but you do want to promote a professional image.
  3. Support -- If you're a savvy computer user, support may not be that important. But if this is all new to you, make sure you can get help when you need it ( without having to pay extra). The best email marketing solution will offer live support. Even if you really know your way around a computer, it would be wise to choose an email marketing solution that gives you access to experienced email marketers.
  4. Affordability -- Prices are getting competitive, with many services starting around $15 per month for 500 subscribers; there are even some free ones with limited features. As your list size grows, the price per recipient goes down; for example, the cost to email 25,000 subscribers using Constant Contact is only $150 per month. In addition, there are also several "pay-as-you-go" services where there are no monthly fees -- you just pay when you use it. As you can see, there's an email marketing solution for any number of marketing plans.
  5. Content -- Most email marketing service providers do not offer content of any kind, they simply offer you a platform where you can build an email-compatible newsletter or postcard. However, there are some, but they can get expensive. So, unless you have a good budget, be prepared to write and edit your own content. An ideal email marketing solution will provide an easy to use platform that makes adding content simple and sending your campaign even easier.

Regardless of your budget, you should consider finding an email marketing solution that will work for you. By providing valuable information to your readers, you'll start seeing results in no time. Click here to checkout out a popular small business email newsletter service.