Remind Your Customers With Email Communications Why They Love Your Spa or Salon
Spas and salons can really take advantage of email newsletter marketing because their customers — in most cases — love their business or service. But because everybody is so busy, they might not frequent the business as often as they would like. That’s where an email newsletter comes in: A gentle reminder that “maybe they should schedule a visit to their favorite salon or spa.”
Types of spas and salons that can benefit from email newsletters include:
- Tanning salons
- Body wrap salons
- Hair salons
- Nail salons
- Beauty salons
- Day spas
- Massage therapy
- Natural healing resorts
The terms above are often generic as the businesses usually offer a variety of services that might not seem to naturally fit into the category; for example, massage, waxing, facials, hair removal, skin treatments, and literally dozens of therapeutic services.
It’s very common for any of these spas or salons to offer many of these services all at the same location. For example, a tanning salon may also have body wrap stations; or a hair salon may also do nails.
Email Marketing Done Right Is Like a Soft Tap on the Shoulder … a Friendly Reminder That People Appreciate
The email newsletter is used to educate the customers, as well as entertain and inform them about anything relating to the business that may be of interest to the recipient.
And, of course, having the customer join a VIP, loyalty or rewards club by offering them specials, discounts and other benefits is a popular and widely used marketing tool that has proven to be very effective in many businesses.
Keep Your Clients Interested in Your Spa or Salon With an Email Newsletter …